Different businesses are suited to different ways of marketing, and discovering the platforms and approaches that work for you can be a “lightbulb” moment when it comes to getting your product and services out there successfully.
For Accede IT, founded by James Page, Facebook has been just one of the tools that helped launch his business and which helps him connect with new and existing customers. Here’s how James and the team uses Facebook to market her business.
“Social Media is where it all started for me. My target market is the Business world but we do have products for the general public . We get a lot of engagement on Twitter from other business in the UK, and a lot of likes on Pintrest – but our sales come from Facebook and Twitter in the evening. After the kids have gone to bed, the mums and dads start to enquire!
I got started with Facebook marketing completely by chance. I started making talking to Business Mentors and Advisor, and talking with my friends about what I was going to do and take on their advice on how things look. Don’t ever overlook asking your friends for advice, people love to help and tell you their opinion. The next thing I know, word spread and I was in demand! I started sharing my work on my Facebook page and in some Facebook groups. To increase the impact, we then trialled different paid methods, experimenting with promoting the page and the website, and then with boosting our posts. We discovered that the boosts work the best for us as it’s our work that gets us business, not our name or page. So remember as a start up its what you do that will attract customers in.
Building up a community
To build up an engaged Facebook community, you should keep things relevant to your market, but don’t just promote yourself – include shareable content that’s not always about your products. For example, I share a lot about business compliance, allowing to share and review how all sector are effected by law and regulation. I get good engagement and also feel like I’m doing my part in promoting other businesses and just showing why there is real value in their service or product .
I always ask for reviews but never force this to hard, remember word of mouth, the oldest marketing tool, still holds more than any digital words from my customers. More than anything, be yourself. I am me on Facebook, the guy who makes business relax about their IT and let them work for the own customers…and this sits well with my audience.
Know if it’s right for your business
Personal businesses do well on Facebook because most share their lives on there. Consumer products tend to do better than B2B, but it’s different for every business – it’s more about trying out your market and finding what works best for you. Facebook for is a necessity but as a B2B business we have to adapt our post so that you can engage with people at home who can tell their employers about you.
Paying for advertising
When it comes to paying for Facebook advertising, it’s all about finding what works for you. Spreading your budget has worked well for us; as we post every service, it means we can boost these posts for £10 a time and reach in the region of 8000 to 10000 people. My advice would be to test the different options and look at the results you get. This will give you a good indicator of what is going to work for your business. It’s also crucial to establish what you want from your audience – do you want the advertising to result in likes to your page, visits to your website, or purchases?
A great Facebook page
The best Facebook pages are personal, but relevant. Not personal as in all about you as the owner, but personal to your market and customer – know what they want to see. With us everything is geared to Business IT Systems so we don’t post about the Kardashians, for example!”
Please feel free to check our Facebook Page Accede IT does Facebook